How will big AI platforms perform as customer acquisition channels for Expedia Group and other online travel agencies, and what will they cost?
“The economics of the partnerships are being worked out,” Expedia Group CEO Ariane Gorin said Wednesday about Meta’s Muse and Google’s AI Overviews. “You know, we have a track record of being able to work with big advertising platforms or tech platforms to use them as channels to acquire customers at attractive economics, and that’s what I think we’ll see.”
Gorin said on Expedia’s third-quarter earnings
Source: skift.com
