The National Football League (NFL) and TMRW Sports have unveiled Premier Flagthe brand identity for the new professional flag football league for women and men currently in development.
Launching in summer 2027 from a U.S. host city to be announced in the coming weeks, Premier Flag will bring the world’s best players together in a fast-paced, elite competition created for a new generation of global fans. As one of the world’s fastest-growing sports, flag football will now have a world-class professional league for players to aspire to as a full-time career.
The brand launch includes new digital destinations to learn about the professional league and engage with the growing flag football community:
“Flag football is exploding in popularity, and Premier Flag is establishing itself as the destination for the world’s top women and men competing at the highest level of the sport. The Premier Flag brand represents where flag football is headed — elite, global and accessible — while setting a professional standard for the sport’s growing ecosystem,” said Brendan Donohue, president, flag football, TMRW Sports. “When we launch next summer, fans will have the opportunity to see these amazing athletes perform at their best, supported by Premier Flag’s world-class training, strength and conditioning, nutrition and coaching programs.”
“Premier Flag represents an exciting step forward in the continued evolution of flag football,” said Brian Flinn, NFL senior vice president, global flag football. “Together with TMRW Sports, we’re building a global platform to showcase the world’s top flag football players and to engage fans in a premium experience, with the Premier Flag Showcase during Super Bowl LXI week providing an exciting first look at that vision. The launch of Premier Flag creates a new professional opportunity for the world’s best players and establishes the pinnacle of the sport’s growing global pathway.
Creating the Premier Flag Brand and Experience: To create the brand identity and digital presence for Premier Flag, TMRW Sports’ Peter Jung, chief marketing officer; Laura Andriani, senior vice president, marketing, flag football; and Chad Read, vice president, brand and creative director, led the brand-development process, working with industry leaders on the launch:
- Pivot Brand Group helped develop the Premier Flag name, positioning and visual identity, framing the league as a modern expression of football. Brand elements include flag football’s speed and openness to a broad range of athletes, fans and cultures while remaining unmistakably football. Pivot Brand Group is a leading sports and entertainment brand consultancy specializing in strategy, identity and creative development.
- TOGETHXR is supporting Premier Flag’s social content strategy and production, bringing their expertise in women’s sports and cultural storytelling to establishing the league’s digital community. The website and social channels will serve as destinations for league news, player stories, behind-the-scenes content and future announcements. TOGETHXR is a renowned media company cofounded by sports media veteran Jessica Robertson alongside professional athletes Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird that reaches millions of women’s sports fans globally through their portfolio of digital platforms and media channels.
Building a World-Class League for the World’s Best Flag Athletes: Premier Flag will add a professional tier to the sport’s expanding Olympics, international, collegiate, high school and youth ecosystem ahead of flag football’s Olympic debut at the 2028 Los Angeles Games. The league is being built to showcase the speed, skill and accessibility of the game while creating a professional destination for women and men pursuing the sport at an elite level.
Being developed by the NFL and TMRW Sports, Premier Flag is supported by a broad investor group that includes all 32 NFL club owners, institutional and strategic investors, current and former NFL players and women athletes. Premier Flag is working with Populous to design the league’s inaugural stadium, which will be the first purpose-built stadium for flag football. Leading the host city and league hub selection process for Premier Flag is Transwestern. To learn more, visit PremierFlagFootball.com and sign up for updates on announcements, schedules, tickets, merchandise and more.
Source: www.buffalobills.com
