The CEOE Ávila Accelerate SME Office will organize four days from November 10 to 13 aimed at self-employed workers and small businesses in the province to address the use of digital tools and artificial intelligence in the preparation of the Christmas campaign. The programming includes sessions in the capital and in Sotillo de la Adrada, Arenas de San Pedro and Arévalo.
The initiative, titled “Digitize your Christmas campaign: design, AI and tools for your business”is aimed especially at commercial establishments and hospitality businesses that want to improve their communication with customers and prepare their promotions for one of the busiest periods of the year.
The program will start on November 10 in Ávilaat 09:00 a.m., at the CEOE Ávila headquarters. The next day, the meeting will move to Sotillo de la Adradawhere it will begin at 09:30 a.m. at the “La Pasada” Cultural Center. The next sessions will take place on November 12 in Arenas de San Pedroat 09:30 a.m. at the CEOE headquarters, and the November 13 in Arévaloat the same time, also at the headquarters of the business organization.
The content of the conference will focus on the practical application of technological resources to the daily needs of establishments. Among the issues that will be discussed are the selection of products and services for Christmas promotions, the development of publications for social networks and the design of commercial materials, such as catalogues, menus and offers.
It will also explain how to take advantage of these tools to organize communication with consumers and facilitate tasks related to queries, orders and reservations. The sessions will use examples of real situations to show the possibilities of these resources without requiring advanced technical knowledge.
The proposal thus addresses different needs of small businesses before the arrival of Christmas, from the presentation of their products to the planning of promotional actions. The use of the artificial intelligence It will allow you to explore formulas to generate ideas, prepare content and streamline repetitive tasks, while other digital solutions can help improve work organization.
The training aims to bring these options closer to the self-employed and SMEs without the incorporation of technology having to translate into large investments. The goal is for each establishment to identify useful tools and adapt them to their own resources and needs.
People interested in participating can consult the details of the sessions and formalize their registration on the website acelerapymeavila.es.
Source: www.tribunaavila.com
