Branch Technology goes lunar with NASA tower project

There’s a problem with the way things are built in this world, Chattanooga-based Branch Technologies CEO Ryan Lusk says.

“We use too much material. Too much waste. Things take too long and cost too much,” Lusk said in an interview.

“Now think of your body – the efficiency in the bones, muscles and sinews, and the skin protecting it all. It’s incredibly efficient; very little waste. So why don’t we try that same logic when it comes to construction in what we call the ‘built world’?”

(READ MORE: Chattanooga, Branch Technology partner on 3D-printed shelters for the homeless)