What it takes to win a Ballon d’Or: Trophies, goals and playing the PR game
What does it take to win the men’s Ballon d’Or? Regular world-class performances, at least one major trophy during the past 12 months, big goals when it matters most, superstar status and, increasingly, a PR campaign on a par with a presidential election, to name a few. These are the crucial elements for any player









