Anjali Sudwho recently led Fox’s Pipes streaming service, will take the reins at satellite broadcaster SiriusXM, a bet that her experience at the Fox outlet will help broaden the appeal of the Sirius offering.
Sud will replace Jennifer Witz, who has worked at SiriusXM for nearly 25 years. Sud will start in her new role in January. Witz will stay in an advisory role at SiriusXM through the end of next year.
Sud “has built some of the most successful consumer entertainment platforms. In her previous roles, she scaled audiences, expanded platforms, and led businesses supported by both advertising and subscription models,” said Greg Maffei, chairman of the board of SiriusXM in a statement.
Sirius has in recent years entered into the podcasting world, striking content arrangements with Megyn Kelly and Alex Cooper, among others. The company has also continued to build a suite of audio channels centered around specific artists and bands, and its alliances extend to John Mayer, U2, Phish and Tom Petty, among others.
Sud will jump to Sirius after Fox unveiled new plans for the management of its digital properties following the acquisition of Roku.
Under Sud’s aegis, Tubi has aimed to distinguish itself from larger streamers by focusing on younger consumer niches. The service has more than 110 monthly active users. Sud previously served as CEO of Vimeo, and took the company public. Before that, she held various positions in e-commerce, finance, and media at Amazon and Time Warner. Sud has been an independent director at SiriusXM since 2025
Source: variety.com
