Minor Hotels has put the first city outpost of its new wellness brand inside a hotel it owns but doesn’t run. It is a test case meant to show other hotel owners that the concept can work under brands other than Minor’s own.
Bangkok Life, which was announced last month, pairs medical diagnostics with traditional medicine, nutrition and fitness. The new offering sits inside The St. Regis Bangkok, which Marriott manages under its St. Regis brand. The hotel is one of several Minor owns but other companies operate.
Thailand-headquartered Minor launched Life Longevity as a standalone wellness brand in October, building out its flagship, Layan Life by Anantara, at Anantara Layan Phuket Resort. Opting for a Bangkok roll-out in a hotel it owns also lets Minor invest its own capital first.
“We can now go to owners having invested our own capital, te
Source: skift.com
