Sandra Cuevasformer mayor of Cuauhtémoc, CDMX, decided to take her name beyond politics and turn it into a business brand. Through Sandra Cuevas Diamond Groupannounced a set of entrepreneurship ranging from a candy store and an art gallery to the sale of tequila, cosmetics and political advisory services.
The bet has an objective that Sandra Cuevas herself has explained publicly: to generate resources to promote his return to politics. However, the project has also been accompanied by questions about how many of the advertised brands are actually operating, who is involved in them and what information exists about their finances.
The initiative has not remained only in Mexico. In October 2026, Cuevas announced from Madrid its intention to bring some of its brands to the Spanish market, as part of a strategy to expand the reach of your business group.
The brands of Sandra Cuevas
The project was presented under the name of Sandra Cuevas Diamond Groupa conglomerate that initially planned to bring together 11 brands dedicated to different commercial, artistic and professional activities. Among the names he announced were:
- Sandra Cuevas Cosmetics: proposal focused on beauty and cosmetic products.
- Sandra Cuevas Dulcería: business dedicated to the sale of sweets.
- Sandra Cuevas Entertainment: producer focused on shows and plays.
- Sandra Cuevas Art Gallery: space to exhibit and market artistic works.
- Sandra Cuevas Gimnasio: project related to physical conditioning services.
- Sandra Cuevas Souvenirs: brand of articles and souvenirs.
- Sandra Cuevas Tequila/Mezcal: initiative to market alcoholic beverages.
- Sandra Cuevas Political Consulting: guidance and consulting services for political actors.
- Dulce Becerrita: brand related to the sale of sweets, a turn that Cuevas has linked to his first ventures.
- Sandra Cuevas Abogados, SC: legal services project.
Added to this list was restaurant “Carmen Salinas and Sandra Cuevas: Mexican Cuisine”which the former mayor of Cuauhtémoc related to the closeness she had with the late actress. As he explained, the project would have four partners: an actor and three small businessmen, although at that time he did not reveal their names.
This is how he prepares his political future
Since the presentation of Diamond Group, Cuevas explained that the income from his ventures would serve to finance your political project. Initially, he linked this strategy with the Organization for Family and Security of Mexico, although he has subsequently also promoted other initiatives to maintain his political aspirations.
The former mayor defended the conglomerate as a personal bet in which different people would participate. partners, collaborators and employees. Their approach was for each brand to develop its own activity, but for them to all be part of the same business structure.
In the case of Sandra Cuevas Entertainmentmentioned that he worked in conjunction with the actr Alfredo Adamealthough he avoided revealing the identity of other participants. He also maintained that the names of the partners of the other projects would be announced during the inaugurations.
What Sandra Cuevas businesses are working?
One of the main questions surrounding Diamond Group It has to do with the difference between the announced brands and the ventures that have actually begun to operate.
In February 2026, a newspaper report indicated that only three businesses were operating. The art gallery was the project with the most activity, while the political consultancy and the production of shows had a less clear operation in terms of their structure and financing.
The candy store also generated attention for delays in opening. Although it had initially been announced for the first months of 2025, its launch was postponed and later Cuevas announced again that the establishment was close to opening.
Another point that raised questions was the formalization of the parent company. After the media indicated that did not appear in the Public Registry of CommerceSandra Cuevas Diamond Group was registered in September 2025. According to reports that consulted the articles of incorporation, Cuevas appears as the majority shareholder, with 75% of the shares, while the rest is distributed among family members.
The former mayor also announced the creation of a digital platform so that the public could consult information about the income, partners and the destination of their brands’ resources. However, media reports have indicated that the site was not yet available.
The former mayor also reiterated hers political aspirations and indicated that he seeks to prepare to compete for the Head of Government of Mexico City in 2030.
In this way, Diamond Group represents a project that combines business activity with the political strategy of Sandra Cuevas. Although he has announced different brands and expansion plans, the operation of several of his ventures and the availability of public information about his finances continue to be central aspects to know the real scope of his conglomerate.
Source: www.tusbuenasnoticias.com
