There is no longer one defining disruption shaping the automotive industry. The rise of digital and AI technology, changing customer expectations, developing ecosystems and ongoing geopolitical tensions are no longer separate trends competing for attention. They are converging into a single leadership challenge for every boardroom, requiring leaders to manage continuous change across multiple fronts at the same time.
We heard this directly from more than 775 executives across the automotive ecosystem, including OEMs, suppliers, dealers and mobility providers. And while opinions differ on which technologies, regions or business models will create the most value, one message comes through clearly: the gap between pacesetters and followers is not primarily about strategy, technology or market knowledge. It is about clarity.
Source: kpmg.com
